Customer Insight - Value-Based Customer tab - Creating Value-Based Custom Audiences
Once you have analyzed your customer base and selected on a segmentation then you should proceed to generating a Custom Audience for your next ad campaign.
The Options menu on the right hand side of the screen will control the segments that you want to choose to be part of the custom audience. Once a segment is selected a tick will appear to right and the segment will be highlighted orange in the chart. By default when a new segmentation is generated all segments will be selected.
Click on the “Create Value-Based Custom Audience” button creates a custom audience based on your selections. This will be automatically added to your Facebook Audiences.
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