Customer Insight - Value-Based Customer tab - Generating Custom Segments

Customer Insight - Value-Based Customer tab - Generating Custom Segments

The Options menu on the right hand side of the screen will control the data that is used for creating and displaying segments.  The segments can be controlled by selecting the options and then clicking on “Generate Customer Segment”.

The system will break-down your customers into segments with the same number of customers in each.  For example, if you have 2000 customers and you select 8 segments then there will be 250 customers in each segment.

Time period options:

• Last 30 days
• Last 60 days
• Last 90 days
• Last 120 days
• Last 1 year
• This Month
• Last Month
• Custom Range

Customer Value Type options:

• Recency - customers will be segmented by when they made their last purchase.  The value at the bottom of each bar on the chart will be the mean date for that segment. 
• Frequency - customers will be segmented by the number of orders they have made within the period. The value at the bottom of each bar on the chart will be the mean number of orders within that period for that segment.
• Monetary Value - customers will be segmented by the total combined value of all orders within that period. The value at the bottom of each bar on the chart will be the mean monetary value within that period for that segment.
• RFM Score - customers will be segmented by a combined average score of the Recency, Frequency, and Monetary Value for a customer. It will provide a score between 0-30.  The value at the bottom of each bar on the chart will be the mean score for that segment.

Number of Segments:

• Between 6 and 10 segments can be chosen