Customer Insight - Value-Based Customer tab - Visualizations
For the whole customer set the overall average values for; Average Order Value, Purchase Frequency, and Customer Value are displayed above the chart for the selected period.
Based on the selected options, the chart displays the Customer Value for each segment by one of four metrics:
- RFM Score - a combined score of Recency, Frequency, and Monetary Value
- Recency - date of most recent order within the period
- Frequency - Number of orders within the period
- Monetary Value - total combined value of all orders within the period
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