Glossary
Term
|
Explanation
|
Ad Clicks
|
The number of times an ad in a campaign was clicked
|
CAC
|
Customer Acquisition Cost
|
CLV
|
Customer Lifetime Value
|
CPC
|
Cost Per Click
|
CPI
|
Cost Per Impression
|
CPL
|
Cost Per Lead
|
CPM
|
Cost Per Mille - the cost for a thousand ad clicks
|
CSAT
|
Customer Satisfaction
|
CTR
|
Click Through Rate - the proportion of the users that were presented with the ad and who clicked on it
|
Custom Audience
|
Grouping of people/entities that are uniquely identified, usually by email address. This can be passed between platforms and people recognised by their unique identifier.
|
Impressions
|
When an ad is fetched from its source and displayed to a user
|
LTV
|
LifeTime Value
|
Lookalike Audience
|
An audience that has been created by Facebook to be comparable in characteristics to a base custom audience
|
Matched Audience
|
An audience that has been created by LinkedIn to be comparable in characteristics to a base custom audience
|
NPS
|
Net Promoter Score
|
RFM
|
Recency Frequency Monetary value - a method of scoring Lifetime Value
|
ROAS
|
Return On Ad Spend
|
Similar Audience
|
An audience that has been created by Google to be comparable in characteristics to a base custom audience
|
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