Product Insight - Cart Basket Analysis tab - Insights
The table presents item sets with the hit rate of their association. The options menu can be used to select specific products to view in the chart. The rows should be read from left to right as: A customer who has bought ‘product in column 1’ is likely to buy ‘product in column 2’ with a hit rate of ‘value in column 3’.
For example, if you are getting traction with a particular product, select it in the ‘Shopper who purchased’ dropdown. The list will display products that you should recommend to shoppers who are purchasing the first product. This will increase your basket size.
Similarly, with a product that has a high margin or you have an overstock select it in the ‘Also purchased’ dropdown menu. In column 1 you will now see products that you could bundle or recommend this product with.
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